Vaccines in pregnancy campaign 2025

This week sees the re-launch of the ICB’s award‑winning ‘trusted voices’- vaccines in pregnancy communications campaign, to help increase uptake of flu, respiratory syncytial virus (RSV) and pertussis (whooping cough) vaccinations among pregnant women.

The campaign aims to encourages women who are pregnant, or planning a pregnancy, to make sure they are up to date with recommended vaccinations during pregnancy and to seek information on vaccines from trusted NHS sources in the run‑up to the winter flu season.

A vaccinations in pregnancy campaign toolkit vaccinations in pregnancy toolkit is available which includes information and resources aimed at women who are pregnant, and those planning a pregnancy, for use across your media channels, to help raise awareness of vaccinations during pregnancy.

Last year’s campaign, led by women from across our region sharing their personal experiences of being vaccinated in pregnancy, alongside midwives and vaccination nurses from some of our NHS foundation trusts, achieved impressive results.